Her all-natural biscuits have got woofs
and purrs of appreciation
"Biskoot bai" is what people have begun to call Vijaya
Nanaware. She quite likes the name, she says with a grin. Vijaya,
a domestic help and housekeeper with a Pashan family, makes and
sells dog biscuits. Ask her what goes into them, and she'll only
say: "all good and pure things". She may not know the
words 'patent' and 'trade secret' - but she's not in a hurry to
tell you her recipe!
A dog lover herself, Vijaya works in a household that's always
had dogs. A year ago, her employer found a recipe for dog biscuits.
Intrigued by it, Vijaya decided to try it out, using the family
dogs as her 'test market'. The response was overwhelming. Both dogs
and a couple of neighbouring cats began to "hang around the
oven as soon as they got the baking aroma," she says. And once
the batch of biscuits was out of the oven, they were over in a day!
She experimented with shapes at first, using cookie cutters, even
making some of them bone-shaped, but finally settled on the bread
stick shape, as they give the dog or cat something to grip and chew
on.
Vijaya would make a kilo of biscuits every week, for home consumption.
Soon, pet-owning neighbours and friends of the family began to ask
for a few, and reported that their pets wanted more, and could Vijaya
make them on order? Vijaya checked with her employers, and they
were only too happy to let her pursue this 'side-business' as she
proudly calls it.
Now she had to come up with a name, figure out how much it cost
to make a kilo of biscuits, and how they should be priced. Hesitant
at first, she was encouraged by her employers to simply sit down
and do the math! Which she did - methodically weighing, noting cost
price of each ingredient, and coming up with a selling price that
was both profitable and reasonable. She bought zip-lock bags, made
small 200 gm packets, and sold the first batch to neighbours. And
the name of her biscuits: the simple and recognizable, Biskoot!
Soon more orders began to come in. Vijaya neatly juggles her daily
duties with the biscuit-making, and now plans to buy an oven for
her own home, so that her daughters can make them too. During this
Diwali, while the rest of the city was busy making chaklis
and karanjis, Vijaya was busy making Biskoot!
On Thursdays, when the electricity supply is iffy, she does her
market round - buying eggs, five different flours, chicken for the
soup-stock. ("Arrey, I've almost told you the recipe,"
she laughs!) Does she plan to go big, we ask? "Not if I have
to put in any of those chemicals and flavourings and colouring and
use machines to make them," she says firmly. Meanwhile, one
of her daughters has declared that next year, when she turns 18,
she's going to get a driving license, and drive a van that ferries
school children in the mornings and delivers Biskoot to customers
in the evenings!
Biskoot is available at Rs. 32 for a 200 gm packet at: PETcetera,
Natasha Enclave, N.I.B.M. Road, Phone: 98220 56059. PetsWorld, Shop
No. 50-56, Amba Bazar, M.G. Road Phone: 4014160. Or leave a message
and your number for Vijaya at 22951577.
Anandi
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